Timeless Awards – Brand Identity
In house: Timeless Awards
My role: Head of Design and Communication / Designer
My role: Head of Design and Communication / Designer
Project: Creative concept and design of Timeless Awards Brand Identity
Date: 2021
Background
Timeless Awards is an independent film festival, founded in 2021 by Daniel Światły, with an intention of creating a hub for filmmakers and artists from around the globe to connect and display their film built around Time and Memories themes.
Timeless Awards is an independent film festival, founded in 2021 by Daniel Światły, with an intention of creating a hub for filmmakers and artists from around the globe to connect and display their film built around Time and Memories themes.
Objective
Create a brand identity that reflects the festival's timeless image of Time, Memory, and Stream of Thoughts.
The starting point
The blank page with only three keywords – Time. Memory and Film.
The blank page with only three keywords – Time. Memory and Film.
Timeless Awards key words – Time. Memory. Film.
The design process
How to create an image of Time and Memory? How to create a timeless image? I started looking for a symbol. I felt I needed something personal because I not only designed the festival's brand identity, but I also contributed to it and believed in and supported the idea behind it.
How to create an image of Time and Memory? How to create a timeless image? I started looking for a symbol. I felt I needed something personal because I not only designed the festival's brand identity, but I also contributed to it and believed in and supported the idea behind it.
One of many captured windmills. Instant photography by Daniel Światły.
Not much later, I found the inspiration. Over the last few years, my partner and I captured many windmills on instant photography, and we built a significant collection together. As I looked at them, they were all made of wood. Some were small, some big, with one leg or without. We captured them on sunny or windy days. No matter how different shapes they had or how similar they were, no two are alike; even one the same is not the same. The season, the light, and the daytime made a difference, just like water lilies painted all over again by Claude Monet. Every single memory makes windmills different, and instant photography makes them timeless.
One of many captured windmills. Instant photography by Daniel Światły.
For me, it was that simple. An essential ingredient of the Timeless Award's identity must be a windmill, and instant photography creates the look and feel around it.
Once I had found the essential ingredient, I started the design exploration, trying to find the right shape.
Logo ideation; exploring different shapes.
Logo ideation; exploring different shapes.
Logo ideation; exploring different shapes.
Logo ideation; comparing different proposals
I prepared the logotype with the festival name and keywords.
Final design of Timeless Awards logotype.
And, finally I could put all pieces together.
Final design of Timeless Awards logo.
Brand typography; An example with timeless thoughts.
Brand typography; An example with festival categories.
Timeless Awards laurels; Award Winner, Honorable Mention, Official Selection.
Timeless Awards Certificate; An example of Award Winner for the Best Diary Film.
Last but not least, the statue designed by creative studio Unikat.
Timeless Awards festival values good films and makes them timeless.
Submit your film on FilmFreeway.
Follow Timeless Awards on Instagram.
